Jan-Willem van Schip is not a Cyclist, he is a Marketing Genius!

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08-05-2026

Jan-Willem van Schip is not a Cyclist, he is a Marketing Genius!

Jan-Willem van Schip is not a Cyclist, he is a Marketing Genius!
While the whole world is discussing riding positions, illegal bike components, puppy paws and socks height, van Schip is promoting Tavelo Bikes and other tech partners by working with technical terms like Brand Awareness, Revenue, Sales, Growth, and Business Development... The infographic clearly shows: van Schip Cyclist (concluding races) vs van Schip Influencer (being disqualified).

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